As the rise of massively distributed computing power, decreased cost of data storage, and a proliferation of open-source frameworks turn conventional computing paradigms on their head, new and lucrative opportunities are being created to develop innovative artificial intelligence applications, writes Ed Chater, COO, Adbrain. Research from Accenture suggests that AI technologies could double the economic growth rate in 12 developed countries and boost labor productivity up to 40% by 2035. The increasing importance of AI, signalled by strategic acquisitions by Google, Amazon, Apple, and Microsoft, has significant implications for businesses across all sectors and verticals. AI has the potential to transform industries as diverse as healthcare, finance, insurance, and entertainment. The term'artificial intelligence' doesn't refer to a single technology, but rather a group of technologies.